Introducing Google's new Social Web Blog

Monday, February 9, 2009 | 1:45 PM

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We think the web is better when it's social. Currently, you have friends locked up in one or more social networks, social applications that work on only a few sites, and multiple usernames and passwords to remember. It can be better, and we are developing tools to make "any app, any site, any friends" a reality.

We are launching this blog for anyone interested or involved in helping to make the web more social. Whether you own a site and want to add social features to increase community engagement, or you're developing a great social application, this blog is for you.

We will write about social initiatives within Google, such as Google Friend Connect, as well as community efforts like OpenSocial. We plan to share some success stories, present tips and tricks, provide updates when there are new developments, and much more.

And we want to hear what you have to say. So join this site, leave a message on the wall, and add a song to the iLike playlist gadget. Tell us about what you've been doing to make the web more social, what you've seen others successfully do, or simply what you think about our posts. We look forward to hearing from you and keeping you updated on Google products that are helping the make the web more social.

87 comments:

Clay Parker Jones said...

First!

Colin Ong said...

Hi. I'm Colin Ong, Managing Director of MR=MC Consulting (http://www.mrmc.com.sg) and Founder of Mentors4Startups.

Interested to be part of future initiatives.

kunshou.net said...

恭喜

rama said...

Rock on GOogle!! more blog to subscribe ;)

wdf said...

add a forum to this blog please sell all of us who own sites can talk to each other!

i'd be glad to help moderate it.

ndpthepoetress - Jeane Michelle Culp said...

I’d be bananas not to join a Google gathering of Googlers and such!

culturalengineer said...

My focus is in Political Theory/Anthropology and use of Technology in scaling systems of representation. Attended GSP West & East as well as PDF in NYC and the November Web 2.0 Summit in SF as guest of John Battelle.

2 min YouTube vid http://www.youtube.com/watch?v=EXdhGQOwm54

Blog
CulturalEngineer.blogspot.com

Member of OpenSocial Foundation with particular interest in electoral/geographic networking systems.

Say HI on facebook: Tom Crowl

Certainly welcoming of Google friendship.

jmurali said...

Oh! One more blog to closely watch!!
J. Murali
http://knowledgecaps.com

Bob Diamond said...

Google usually does good stuff. Let's see what happens!

Auto Glass Repair said...

Good going google. Your our #1 choice in search engines. And if google is doing it we want to a part of it :)

Nate Ray said...

This is a must follow in my opinion. Although, Google has failed to take users away from the likes of Facebook and Twitter in the social media space. Aps like Google Friend Connect have not been very successful yet. I think Google joining OpenID last week shows that they are moving in a new better direction. I look forward to see what Google will be doing in this space.

http://nbrfeed.blogspot.com/

john said...

Google always is right on target . I cant wait to see what happens!

Tastes Alive! said...

one more blog, but i'm a huge google fan!

cahPamulang said...

No Googling without Google
:)
Great

lorigama said...

Dear Google,
I love you.
You consistently make the Web better and better. Now you're going to make my social networking life more managable by building a virtual house with all of my social networking rooms inside, easily accessible with one key. twitter is its own animal (no birdy pun intended). twitter is the first Social Networking tool that simulates actually being at a real networking event (the kind that has a relaxed atmosphere, like an event at a neighborhood bar). But twitter can't ever compete with Google. Google is too far ahead of the game and has way too many fabulous and free tools (did you catch that ---FREE) that have helped people to make the Web a better world and our world a better place. Can twitter do that? I'm open to hearing your thoughts. Tweet me: @LoriGama

Bill said...

This is great. The social stuff that Google is creating needs to be centralized - call it GoogleBook. :) Friend Connect is the strangest thing for people to understanad - it seems.

dwoodrow said...

I have been running the sales and services teams at Gather for the last 3 years. Gather (http://www.gather.com) is a social network where people engage in conversations about the things they are passionate about - everything from politics and food, to parenting, music and travel. We also allow advertisers to have a positive experience on our site by enabling them to become part of the conversation, building brand awareness and loyalty.

Frank Kenny said...

Taking our Chamber into social networking

Frank Kenny
President/CEO
North Mason Chamber of Commerce
www.northmasonchamber.com
blogs.northmasonchamber.com
www.linkedin.com/in/frankkenny
www.twitter.com/frankkenny
www.explorehoodcanal.com

skarld said...

Clay tablet, parchment, paper, mail, telephone, email, IM, MySpace, Facebook, twitter...communication has exploded.

Realmarketing said...

This is great news! Let's unify the social web.

S.M.Beebe said...

Yeah! Great idea Google, thanks!

@SusanBeebe

Goose said...

Suggestion to make the web more social: allow comments on the other Google blogs.

Karuvai said...

Hi, I am Murthy working as a SEO Analyst from Chennai. I am very happy to joining this blog. Google is the biggest search engine in the world as known everyone. Let's see Google what will do.

NeuralNet 3.0 said...

Dear Google when u will release ur sponsored "Socialstream" project with Carnegie Mellon University's Human-Computer Interaction Institute ? Orkut is very madden infront of Socialstream 's User Interface . i like time-line view in there much Plurk. Orkut will be extreme Kool if u implement it on there :) best wishes for ur future.

ps:for who dont know what is Google's Socialstream check here http://hcii.cmu.edu/M-HCI/2006/SocialstreamProject/index.php

AllenTomDude said...

So when will Google Accounts support OpenID?

giwy said...

"Social initiatives within Google" ??
What social!? The only REAL initiatives you do in Mountain View, is, to destroy ppls Privacy and make money out of it.

And you really think, that 'Social' stands in ANY context to 'Google'!?
lol!

Wake up Google, ppl don't trust you now, like they did a few years ago. Realize it.

GiWY
Google-is-watching-you
http://giwy.wordpress.com

Damien said...

Must say I quite agree with Nate Ray : Wait 'n see !

*Popcorn*

gicela said...

I was very enthusiastic about Google Friend Connect but I have not seen the killer function for this social app. I'm looking forward to see how this and other social apps develop.

The DigitalNow Team said...

I am a Communication Strategist with Fusion Productions. We are a full service communications service provider, specializing in conference production and IT communications solutions. Increasingly, we are finding a role for social networking as an enhancement to the face-to-face meeting experience - especially during these times when businesses and associations are cutting back on travel, etc. Travel is a luxury, but communication is not. Any tool or platform that simplifies social networking, making it easier and more accessible, and invites cross-generational collaboration is something we'd like to learn more about.

HR Connexions said...

Great News Google.

HR Connexions is an online recruitment company and we are embracing and experimenting with as many online methods as possible with the aim of attracting applicants for our clients vacancies. Anything new that makes the whole process easier and more effective, we are all ears!
Keep us in mind in any developments/ testings etc
Thanks
Lis
www.hrconnexions.co.uk

hirorajni said...

dear google, let us face it- social media is taking over- twitter, facebook, -including google, youtube- all these are helping us to comunicate more effectively- like the current twestival for raising funds for water- we at Merlin gadgets -http://www.merlin-me.com feel that google should chip in more and promote social media-hiro bachani

someone said...

Good initiative. I am working on access control in social networks. I created some new models for access control within social networks.

etorsten said...

Interesting nes Google,

there are so many questions about your strategy in the social area, e.g. about:
- your failed community Orkut
- about blogger (which really need improvements)
- about turining gmail in something like a social center
- your failed acquisition "Jaiku"
- your strategy in microbloggling
- and so on....

I´m curious to hear more about that here.

Torsten
http://twitter.com/etorsten

ProfBury a.k.a. P.J.Bury said...

i'm google

Stuckey said...

Speaking of Social media, here's a great article on how the FDA and CDC used Social Media to get the word out about the peanut butter recall. Pretty cool stuff.

Chris Lang said...

As a huge proponent to Google Friend Connect second only to Scoble I am very happy to see a blog dedicated to what most don't understand or at times believe is happening.

@wdf, good idea, but there is the Google Friend Connect Discussion group in Google Groups, been taken over by open social programmers however it is there. It could use some new life.

I post all the time and anyone that wants to add me as a Google friend can use chrislang at gmail dot com. Be glad to see you in chat or Google Latitude.

I accept all friend requests and use Google Reader heavily not to mention my Google Friend Connect site.

- Chris Lang

Wikiworld said...

Definitely: social web data needs to be open and accessible.

praVeen said...

"any app, any site, any friends" a reality....will facebook allow that? do you seriously mean interoperability between facebook/myspace/orkut ?? thats a huge ambition.

http://spraveenitpro.blogspot.com

Bad Charma said...

Go Go Google Gadgets! Or should I say Go Go Google Blog! I can't wait to see what new and creative ideas pop up in here!

Bradley Kirk Johnson said...

What is Google?

bfraley said...

Awesome, can't wait to hear more!

Zack Allen said...

Sweet, but isn't "Web Blog" kind of redundant. How about "web log" or just "blog."

Zack Allen said...

Wait...NVM, I think I get it now. It is a "Social Web" Blog.

What a fool I am.

Chris Walter photo said...

Sounds ambitious. I think it will happen it will just take 5 years getting there...

Admin said...

How do you handle multiple comment streams? What is the advantage of having visitor comment on the blog post and on the side bar? Is the blog comments attached just to that post while the side bar is for the entire site? How do we aggregate the BEST comments? Can others vote up or down comments?

Eves said...

Very interesting. I would love to know more about how this will teach me about social web.

Harold Fowler said...

Oh yeah, Im tellin ya dude, one day google is going to rule the world!

www.anonymity-tools.us.tc

Matt said...

Hi, I'm Matt and I love the idea of connecting the connected! It really is hard to keep track of everyone, and all the different website with different features that I can't choose between. Google, I've always thought there was something special about you!

I'd love to help, too! I don't make apps or have a blog that people read, but I'd still love to get involved in anyway that I can. This would be a great way to affirm my identity on the internet.

http://www.mindonsleeve.blogspot.com

Alex said...

I look at this development "paradigm" in three phases. Past, Present, and Future.

As far as the past goes, we've let the original ideas of social networking on the internet run in stride and have been able to see what works and what doesn't and how something can be improved. (See Myspace VS. Facebook)

As a present, we all use Web 2.0 concepts in how we develop our sites. We understand to let the driving force behind whatever it is we're doing be user's acting as one. I've done several consulting gigs where the biggest installation I did for them was setting up a system with interactivity with a userbase - Messageboards, etc.

Now it comes to the future. Always the toughest one. Where do we go with this? I'm not one to speculate on what someone else is going to do. That's foolish. I, as a developer, an engineer, and a teenager, want to figure this out.

My applications have lead me to believe that the three keys to constantly developing this social atmosphere in a progressive direction are interoperability, input schematics, and data unification. These terms have very broad spectrums which some might say, "Well we have that now!" Yes, you might have interoperability - look at Digg's blog integrations. But we lack universality in other areas.

Input Schematics is a field I feel few have tapped into. We don't think about it, but is anyone prepared to take a stance saying that devices like Webcams are going to shrink in terms of use? I think not.

And data unification. This ideology comes to me through game concepts I've deliberated on. I'm facinated with how World of Warcraft captures people in such a communitive way. But where are they falling short? Why aren't they playing Google with user trends? This progression is the least present of all, but in my opinion, maybe the most powerful.

Anyway, can't wait to see what else follows here.

Cristiano Casagrande said...

Let's go! :)

Mendel said...

Thanks everyone for all of your comments. Keep them coming.

@Admin, the advantage of enabling comments on the post and in the sidebar is as you pointed out: to allow for a set of comments to be for just that post and a separate one to be for the entire site. It may seem odd now with only one post, but it'll hopefully make more sense once there are more posts. And there's currently no way to aggregate comments or let users vote on them, but it's definitely worth considering.

tony said...

I looking forward to see Google new developments.

ryleyleckie said...

launching my first social website. will be following this blog closely. http://twitter.com/ryleyleckie

HappyHourSue said...

I don't get it.

http://shortthesystem.com said...

What I don't get is this. Google already has all the elements of a social network in place (no not Orkut). Everything that a social network does, Google does just as well if not better. Why not just create a meta-app that kind of brings everything together. Properly marketed it would make all other social networks(I'm looking at you facebook and twitter) redundant.

Haken said...

Pretty nifty. I want to do something cool with it.

andxxl said...

more blog :) Google thanks.

Tom McMillian said...

Thank you for starting this Social Web Blog. I'm looking forward to learning and participating.

tony said...

Google is very innovative.

Bill said...

Follow the leader?!?!?!

This will be an interesting blog to follow.

BZ

Anthony said...

I implemented GFC but am about ready to take it off if it doesn't get better soon.

The comments widget is pathetic - it can't even do paragraph breaks! It needs that, http href's , minimal html , spam checking..

And there's been nothing else! Tell me why I should keep this?

Coi Live said...

I was waiting for something like this for over a year now! It's great that it's finally coming! Love it! Love google!

Brian Campbell said...

It's absolutely fantastic to be here! I'm currently ranked the most powerful person on facebook in the world that teaches social media strategy. Let's be friends here and be the first to figure out how to use this new network for maximum business advantage.

Brian Campbell said...

Feel free to add me as a friend too :) I'd love to connect with you and get to know you.

pixeljedi7 said...

Great blog focus! I'm excited to be a part of this.

However, for this to truly focus on the advancement of this topic, you will need to talk about Facebook. Fairly. In-depth. And soon.

Mo said...

Great - Congratulations Google

As social networks proliferate it is time for an "Anonymous Handle Registry" where Handles (Identities) are awarded a "credibility" score based on data verified by public records and references with good credibilty scores.

The Registry score can be posted with the use of a Handle.

Interested - talk to me, MoBjornestad@gmail.com

Mo

abraginsky said...

Wonder how Mashable feels...

njeppo said...

Do you guys twitter?

Laurent François said...

social web or popular web ?

I'm very interested in what you'll express on this blog...

Alana said...

I can't believe it took so long for this blog to arrive! But at least it has, and I am thrilled :)

As a young freelance social media consultant, I think this blog would be perfect to follow and to get to know the social media team at Google.

Hey, you never know... maybe I could land my dream job there when I graduate from NYU in December 09?

-Alana

http://alantaylor.com
http://twitter.com/alanataylor
http://linkedin.com/in/alanatay

CulturalEngineer said...

There's good discussion re Social Networking along geographic and electoral lines (association) and, of course, the associated essentials of effective speech concurrent with changes in social scale & distance at

http://p2pfoundation.ning.com/forum/topics/orgware-virtual-districts

DC Public Safety said...

Hi. I'm Leonard Sipes and I represent a federal criminal justice agency in Washington, D.C. We started one of the first social media sites for the federal government at http://media.csosa.gov. "DC Public Safety" offers television, radio a blog and transcripts. We appreciate your comments, and suggestions for future shows at twitter.com/lensipes or through the site. Thanks.

ListenToLeon.net said...

I can't wait to see what innovations are up next! I feel like I haven't even really scratched the surface as far as utilizing all of the great tools that Google has to offer.

typennock said...

Looking forward to this Google! I'd love to know more about how you're incorporating social media into Google Health. You're in the Reader - so start posting!

Studio Schiele said...

The Machine is Us/ing Us: http://tinyurl.com/bdblbh
Let's see what happens :)

Dean said...

About bleeding time Mr Googleman, will this put an end to constantly signing in to 15,000 social networks to keep my friends and colleagues updated?

Is it going to be Twitter, SU and Digg on Steroids?

Either way we need the OpenSocial stuff to be incorporated and collected all into one profile to feed to all sites we are apart of so that i no longer spend 3 days updating everyone.

Content is not king Google is!

warzabidul said...

Looking forward to reading more from this blog, and seeing how it evolves.

Chuck said...

Very interesting. Hopefully they can pull it off.

Chuck

http://www.cruizr.com

Vicco said...

At Nearsoft Inc we are including social strategies for web usability and Search Engine Optimization.
Look at the bottom of the website.
We are open to new suggestions :)

CulturalEngineer said...

Re "Google to convert paper plant to data center..."

Google Irony!

Poetic Evolution

While Doing No Harm...

(That's a Haiku for Google I posted also on John Battelle's blog where I saw the story... COOL!)

UchihaCFC said...

Congratulations.



CFC www.netdesing.es

CulturalEngineer said...

Brief observations on the role of social networks in resolving conflicts between Self-Interest and Altruism in scaling the decision process:

http://culturalengineer.blogspot.com/2009/02/self-interest-vs-altruism-problems-in.html

Always welcoming of Google's thoughts.

ram said...

more social is good for the world ...

rietcheous1 said...

hi im jean from miami flor and a owner of a budding investment company.anyway im happy about dis web blog.now where's the girls.(jeannelzii@yahoo.com)

CulturalEngineer said...

The Essential Role of SOCIAL NETWORK DESIGN in:

Civilization, Complexity & Collapse - The Search for Levers

Two-Minute YouTube Video

Technology & The Decision Landscape

Claude Gelinas said...

Hurray, social works offline so it'll continue to be a hit online, too!

Bryn Kaufman said...

Where can one go to get support for Friend Connect? In IE the back button has to be clicked on extra time for each gadget that is added to the page. If you add 3 gadgets you have to click the back button 4 times to get back to the previous page.