Google URL Shortener Gets a Website

Thursday, September 30, 2010 | 1:05 PM

We first introduced the Google URL Shortener (goo.gl) last December as part of Google Toolbar and Feedburner. Since our initial release, we’ve integrated the technology into many other Google products including News, Blogger, Maps, Picasa Web Albums, and Moderator, but people have been asking for a direct way to use the service. Today we’re giving goo.gl its own website (http://goo.gl/, of course!). We don’t intend to overload goo.gl with features, but we do want it to be the stablest, most secure, and fastest URL shortener on the web.

There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products. Since our initial release, we’ve continued to invest in the core quality of the service:

  • Stability: We’ve had near 100% uptime since our initial launch, and we’ve worked behind the scenes to make goo.gl even stabler and more robust.
  • Security: We’ve added automatic spam detection based on the same type of filtering technology we use in Gmail.
  • Speed: We’ve more than doubled our speed in just over nine months.

To access the new website and start taking advantage of these improvements, simply type “goo.gl” in your web browser and hit enter. There you’ll find a simple interface where you can quickly shorten a URL.


We’ve focused on making the service lean, but you will find some helpful features. If you sign-in to your Google Account, you’ll see a list of URLs you’ve shortened in the past. Click the “details” link next to any of shortened URL and you’ll find public, real-time analytics data, complete with traffic over time, top referrers, and visitor profiles. This can be a great way to better understand who’s interested in your links, how they’re finding them and when they’re reading.

We also wanted to thank the many application developers out there who took the time to build extensions and other services integrating goo.gl technology. Even without an official API, there are extensions available for browsers like Chrome (eg: goo.gl URL Shortener, Shareaholic for Google Chrome) and Firefox (eg: goo.gl lite). Before people start writing code to incorporate our new features, we wanted to let you know we do plan to release an official API for goo.gl in the future. You’ll be able to use the API to shorten URLs, expand URLs, and view analytics from directly within your own applications.

Happy shortening!

71 comments:

PhilBaumann said...

Interesting!

Will have to check it out.

jillkocher said...

And yes it uses a 301 to redirect to the destination URL :)

abraham said...

I look forward to an official API.

siku said...

Thank you Google. Looking forward for the official API.

Josh said...

Will you offer a personalised URL shortener with my own domain name like the bitly.pro service?

Weezy Rider said...

Will there be a widget for iGoogle.

harryh said...

This post is full of lies. You didn't create a URL shortener because the world needed another one. You created it because Google wants access to the click data.

Why not be honest?

sexymeta said...

@harryh: Duh.

It's not a conspiracy. It's "doing business". Why do you think Google exists in the first place? Sorry, but it's not to save the world...... or to do you a favour. Ditto Facebook. Ditto anything that has a leveraged value attached to it. Your righteous self-entitlement is very naive.

Filippo said...

Very nice. And very usefull the QR code generator

abraham said...

It appears as though goo.gl urls created through the Google Maps lab don't show up in the console.

'Bert' said...

Is it a 301 redirect?

Mike said...

What is the purpose of the bar code thing? It's interesting, but is there any actual use for it?

justmejewels said...

I love the Googler!! Yeah, Congrats!!!
Many Blessings~
I would not know what to do with myself without my Google searches!!!
Ya'll rock big time!!!
'_)

Kevin Kwok said...

yay finally!

Filippo said...

@ Mike are you talking about the QR code?

csndicas.com said...

Isso aeee..

Parabéns, vou usar muito mais do que ja uso.

Jay Meattle said...

This comment has been removed by the author.

Jay Meattle said...

Yay SHAREAHOLIC!!! :)

Chuck Reynolds said...

Score! Now I just need tweetdeck to integrate the API and I'm pretty golden on this one

Showfom said...

I have a domain: go0.gl registered in 1API(hexonet.net)

If someone is interested, please contact me: showfom at gmail dot com

Thanks.

jkernsjr said...

How about making the "Link" button on google maps be a goo.gl link?

Randall said...

Could you add a feature akin to TinyURL's Preview feature? Basically, a cookie a user can eat (or perhaps a flag one can add to one's Google account) which, when activated, will make goo.gl links show you where they're going before they take you there. I trust you guys will not honor links forwarding to malware and the like, but it'd be nice to know in advance if I'm being redirected to goatse.cx.

aditya said...

it doesnt have Click to copy like bit.ly :(

internet said...

sweet I didn't think google was tracking me hard enough

theskitone said...

I do like this however I noticed twitter was planning on doing something similar, the only thing goo.gl or t.co and tinyurl is that tinyurl allows you to make a custom url which i would like to see from google.\

DrymR said...

It would be awesome to get an android app to share fast with a shoten link , a link to a app from the market or a link in a browser

chazzuka said...

After long wait finally its available for public, but where's the API?

Blognya Anak Gaptek said...

awesome,
i just made review for goo.gl in my blog.

Thanks google

Paramendra Bhagat said...

This is very helpful. Thanks.

David said...

I already use the goo.gl url shortener extension in Google Chrome. Will this be updated so it links to my Google account?

Arpit said...

hmmm .. why just browser extensions and add-ons only. Google should also provide a bookmarklet for creating goo.gl short links.

btw, I had created this tool (with bookmarklet): http://blog.arpitnext.com/googl/

KenFX Studios said...

Great news! Can we customize the URLs?

Charmaine said...

A good advancement in computing . I shall give it a try.

Graeme Allan said...

Great!
Google Blogger > Google Docs > Google URL Shortner. Bye, Tiny. Bye, bit.ly.

Jackie said...

I love you google

MrFloris said...

I still rather write my own engine, such as done with kwn.me or quicklink.me where we're in control of the personal domains, features and database data. But goo.gl doing this is very very awesome!

Dushyant Vaghela said...

This comment has been removed by the author.

sahilkotak said...

This is great, I am just loving the new URL shorter.

Blogging Tips

VirtualGeekSquad said...

Google always come up with great tools, and I am sure this will beat the rest...

Jerry Blogger said...

Google URL Shortener Gets a Blog http://goo.gl/V3R8

Antonio Vieiro said...

It doesn't work! I tried to shorten http://goo.gl and I got http://goo.gl/cYfN instead!

m said...

GREAT WORK

adamengst said...

The question is, will Google be limiting access to entirely legitimate URLs, or allowing users to falsely report legitimate URLs as malicious, as can be done with all the other URL shortening services?

As long as this is true, no one should ever use a URL shortening service for business purposes, since you're opening yourself up to reputation damage and putting yourself at the mercy of Internet trolls.

Bas said...

I just wrote a very simple PHP-class for this service. With this class it is possible to translate simple URLs, but it's also possible to convert text/html-documents with links.

http://code.basvd.nl/google_url_shortener_1.0/

foroblogger said...

lo uso hace años y es genial

googleforo

David_B said...

Nice!

I have already given it a try. One thing I miss, however, is the ability to name the shortened URL. I would like the shortened URL to be intuitive, instead of just being a random code (i.e. - 56iK). I would prefer it to be something like "myhome" or something like that. Is this possible, or am I overlooking something?

Andi said...

It's a pain in the ass to get goo.gl working if you are using a cookie blocker.
-> endless loop of reload

Steve said...

PLEASE include custom URLs.
i.e. goo.gl/MyOwnPageName

We hand out links for our orgs and we don't always have them handy and need to memorize them.

Bruno Nunes said...

There is php code that creates that: http://goo.gl/eEQt

David White said...

I find the shortener too lean because there is no way to copy the full URL (including http://) to the clipboard for subsequent use in Twitter.

Either display the full url of the shortened address to manually copy or offer a 'copy to clipboard' link like bit.ly uses.

Lanel said...

If I'm logged into Google services already with my browser, and I shorten a website with an extension using Google Shortener service already (like http://goo.gl/hoYO), will I still be able to see lin tracking data?

chanchal1987 said...

Are there any API for goo.gl?

I need an "Customize the shorten url" button like bit.ly.

Jonathan Buitrago Muñoz said...

I found very interesting this new shortener, i hope it's better than bit.ly

I just want to ask you something..

Google.. ¿What's next? :D

Jagadish, Its exciting to "live" life :) said...

google rocks :)

Tilak said...

Thanks for update!

J said...

@David White Try Shareaholic for Chrome. It does just that for Goo.gl.

Gallery link: http://goo.gl/5Mus

Lanel said...

Please allow us to make your shortened goo.gl URLs longer on the same page as well. =]

Paul Fredericks said...

Here's an idea: Block links to Goatse.

Ampit said...

Curli.in Your Own Url Shortener

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Kiloware & Odd stamps said...

Very very good, indeed.

I´m in the kiloware stamp mixture business and special stamps but my store has URL:s longer than a snail´s tail. Just look at:
http://postlynx.com
and you will understand me. Many prospects do not dare click on long URLs:s like that. Next time I do a promotion for stamps from a specific country or topic I will certainly use goo.gl. Hopefully people will get confidence for goog.gl very soon like it is alright to click on that short url. Happy Collecting

SocialWebBlog.de said...

This comment has been removed by the author.

John Ortiz said...

goo.gl is very useful tool. I don't reember large url strings... g'bye

codefight.org said...

where can i find more info about its API.

Sunil said...

This is a great service by Google and the more important thing is that, now we can track the visitor and clicks on the short URL. This analytics data can help a lot to trak the perfomance of the short URL. Thanks thanks to Google.

BMC said...

The community is desperate for the API, work harder guys, bit.ly is growing :P

Tony Eldridge said...

I would love to have a bookmarklet that will automatically set up a tweet for the page I am on with a simple click of the bookmarklet. Any chnace of that coming with the rollout of goo.gl?

Chilton Tippin said...

Did Twitter disable it? I tried to use it today and noticed that the link could not be clicked on. Searching through my past Tweets, I noticed that all tiny URL's I'd posted using goo.gl had been disabled.

Hassane Moustapha said...

Hi,

I would like to share with you a Ruby Client for accessing the Google Url Shortner service : http://goo.gl/OHFKu .

Any feedback ...

Philip Verghese'Ariel' said...

This is very useful, especially when we post at twitter. Thanks a lot for introducing this.
best regardsphilip

Peter said...

rarely used this service