(Cross-posted with the Official Google Webmaster Central Blog)

We all know what it’s like to get a bit of help when you’re looking for it. Online, that advice can come from a number of places: a tweet, a shared video, or a blog post, to name a few. With Google Social Search we’ve been working to show that content when it’s useful, making search more personally relevant.

We think sharing on the web can be even better--that people might share more recommendations, more often, if they knew their advice would be used to help their friends and contacts right when they’re searching for relevant topics on Google. That’s why we’re introducing the +1 button, an easy way for Google users to recommend your content right from the search results pages (and, soon, from your site).



+1 is a simple idea. Let’s use Brian as an example. When Brian signs in to his Google Account and sees one of your pages in the organic search results on Google (or your search ads if you’re using AdWords), he can +1 it and recommend your page to the world.



The next time Brian’s friend Mary is signed in and searching on Google and your page appears, she might see a personalized annotation letting her know that Brian +1’d it. So Brian’s +1 helps Mary decide that your site is worth checking out.



We expect that these personalized annotations will help sites stand out by showing users which search results are personally relevant to them. As a result, +1’s could increase both the quality and quantity of traffic to the sites people care about.

But the +1 button isn’t just for search results. We’re working on a +1 button that you can put on your pages too, making it easy for people to recommend your content on Google search without leaving your site. If you want to be notified when the +1 button is available for your website, you can sign up for email updates at our +1 webmaster site.

Over the coming weeks, we’ll add +1 buttons to search results and ads on Google.com. We’ll also start to look at +1’s as one of the many signals we use to determine a page’s relevance and ranking, including social signals from other services. For +1's, as with any new ranking signal, we'll be starting carefully and learning how those signals affect search quality over time. At first the +1 button will appear for English searches only on Google.com, but we’re working to add more languages in the future.

We’re excited about using +1’s to make search more personal, relevant and compelling. We hope you’re excited too! If you have questions about the +1 button and how it affects search on Google.com, you can check the Google Webmaster Central Help Center.

Posted by David Byttow, Software Engineer, +1 Button

Admit it: You’ve searched for yourself on Google. We all have. No shame there, in fact you should. If you haven’t searched for yourself, then you’ve probably searched for friends, classmates or co-workers.

Two years ago, we launched Google Profiles to help you manage your online identity. Since then, we’ve enhanced profiles to help you connect to other public online services and improve your search results. Today, we’re starting to give Google Profiles a new look and feel, making it even easier for you to control and enrich your public profile.



We think this new design helps highlight the information that’s most important to you, making it easier for people who visit your profile to get to know you. As the new layout gradually rolls out, current users of Google Profiles will notice that their existing profile will automatically update to the new style. To update and add to your profile, simply click on the new “Edit Profile” button.

Because Google Profiles are designed to be public pages on the web, used to help connect and find real people, we’ll be asking people to provide the name they are commonly referred to in the real world. We recently outlined how we think about the different modes of online interaction across our products.

While profiles work well for individuals, we’ll continue to work on new ways for businesses to engage with their customers, so stay tuned for updates.

Don’t have a Google profile yet? Visit profiles.google.com and create a profile that best represents the way you want to be seen by the world.

Posted by Greg Marra, Product Manager